Important #eBay Reminder

Important reminder: More exposure for your listings and new seller protection coming with Fall Seller Update--key deadlines approaching


We're writing to remind you of the recently announced Fall Seller Update scheduled to begin launching August 22. The updates require minimal changes to your selling practices--but be sure to take full advantage of increased search exposure and added seller protection. You'll also want to meet any upcoming deadlines so you're all set for smooth, profitable holiday selling.

Coming next month: 25 EXTRA characters in your title to draw more buyers to your listings!
Starting next month, you'll have additional characters--to include more keywords and descriptors to get your listings in front of more interested buyers. Be sure to start using all 80 characters in your listing titles as soon as they are available the first week in September.

New protection for your performance rating
We know you want to do the right thing for your customers--that's why eBay always encourages buyers to contact the seller before filing a Buyer Protection case. Starting August 31, if the buyer doesn't contact you before opening an eBay Buyer Protection case, and you act quickly to resolve it, the case won't be included in your performance rating. As always, respond to buyer issues promptly using eBay member-to-member email.

Offer a great return policy to drive holiday sales
Today's online buyers expect to have a reasonable timeframe for returns and the option of getting money back. As always, you may specify "no returns accepted" as your policy. But keep in mind, most sellers find that the increased sales they get with a confidence-inspiring return policy more than pays for itself. In 2012, whenever returns are accepted, a minimum 14 day window and a money-back option will be required. Starting in late August, a new "Money back or exchange" option will be available. Give yourself a competitive edge for the holidays with a great return policy that inspires buyer confidence--30 days is ideal.

Keep your buyers on eBay--for your protection and theirs
Buyers should be able to find everything they need to complete a purchase right in your listing--and if necessary, contact the seller right from eBay. Starting October 1, new listings and re-listings will be blocked if the description includes an email address or link that doesn't help buyers transact safely and efficiently on eBay.

One or more of your listings may have email addresses and/or non-compliant links--be sure to remove them from your listings and listing templates now before the October deadline. If you use a Certified Provider to list, allow plenty of time to work with your provider to ensure your listings are fully compliant with this policy by October 1.

Category and Item Specific updates
As always, changes to categories and item specifics are included with the rest of seller updates. Look for updates in Coins, Computers & Networking, eBay Motors Parts & Accessories, Consumer Electronics, Tickets, Collectibles, and eBay Motors Vehicles. Find out if your listings are affected.

Get details on the 2011 Fall Seller Update. Use the Seller Checklist to stay on top of important dates.

Thank you for selling on eBay, and best wishes for a successful holiday season!

Sincerely,

Dinesh Lathi
Vice President